Soft launching the game on TikTok pushed them to #1 on the US iOS and Android charts for 11 days and to the top position in 39 other markets globally. Fidget Trading 3D: Fidget Toys is a hyper-casual title launched by Turkish studio MagicLab on the 1st of July 2021 and is the most successful example of a game based on fidget toys. They started creating games such as where players place the fidgets they want to trade in the center and take turns to trade items. This trend doesn’t go unnoticed by game developers. To date, ‘fidget trading’ has garnered over 200M views on TikTok. Let’s take a look at some of the most successful ones: Fidget Trading 3D: Fidget ToysĮveryone remembers fidget toys, right? TikTok brought them back into fashion and in splendid style when the concept of fidget trading emerged as a new trend in 2021, with users filming the process of trading their fidget toys with each other. Most recently, it’s been hyper-casual and casual games leveraging TikTok’s most popular trends to create original games that appeal to gamers and viewers engaging with viral content. TikTok’s community leverages the engaging short-form video format to share their creative takes on games, whether humorous or educational. If you’re an app developer that’s already experimented with video content – perhaps in the form of video ads – you’ll already recognize the value of video content. This is where the biggest trends are not only shared but also started, and TikTok’s links with the gaming community – where gaming is one of the top categories on the platform growing 2.3X year-over-year from 2021 to 2022 (TikTok Internal Data, 2022) – makes it the perfect place to find inspiration for casual and hyper-casual mobile games. Widely regarded as the biggest trendsetter when it comes to entertaining content, the short-form video content platform, TikTok, has become the new home for viral content. But what’s the easiest way to find such trends? And how do you know which trends will be a hit with a gaming audience? From TikTok trends to the top of the app store
So, what can mobile game developers do to increase the chances of their games performing well? Some developers of casual and hyper-casual games have been finding success by looking to wider social trends and creating gaming experiences that cater to the audiences of these trends.
Thousands of new games and apps targeting casual and hyper-casual audiences are released every day, which means capturing the attention of new players is tough, but keeping them engaged for weeks and months to come is even trickier. Competition is fierce in the mobile game market, but even more so for developers of casual and hyper-casual games.
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